Mission
The reason for this research is to try to consider how “mother admirers” affect the existing activities regarding parasocial relationships anywhere between fans and you will idols and also to gain greater insights toward reasons underlying the new acquisition of idol dolls. Additionally, from the like the enjoy and point of views regarding men idol admirers, the analysis seeks so you’re able to broaden the comprehension of fan behavior and you can boost knowledge of the motivations driving idol-doll application.
Design/methodology/approach
Bringing idol-doll consumers given that lookup things, this research held textual study along with-depth interview to explore fans’ motives for buying idol dolls.
Findings
Idol toy purchases try driven of the mental connection, instance certainly mother admirers which attempt to present a feeling of control and continue maintaining a mother–child dating. While doing so, to order idol dolls also can serve as a good disguise to possess girlfriend admirers to cover up its close dreams about their idols. Furthermore, idol dolls act as semiotic identifiers, drawing such as-oriented fans and you will wearing community recognition. It needs to be noted one male idol admirers, who happen to be thought deviant regarding the male normative, face analysis from inside the women-ruled communities, in need of after that evidence of authenticity.
Simple implications
This research encourages understanding the motives trailing idol-toy orders and will let advertisers during the catering towards the mental means regarding fans, including mother admirers, of the creating and you may marketing dolls you to definitely resonate and their wished feel from attachment.
Personal implications
By accepting and you will https://brightwomen.net/amolatina-recension/ concentrating on the positive aspects of enthusiast products, this research causes the lingering procedure for de-demonization and normalization regarding fandom. At the same time, this study and additionally tries in order to contribute to an even more comprehensive insights of problems and you may mental means of Chinese young age group.
Originality/value
This study examines the fresh under-explored mom-enthusiast group’s mental need in addition to their reasons of shopping for idol-dolls. Moreover it acknowledges the distinctive line of perspectives and enjoy out-of male idol fans, taking a fresh and you will novel advice to the idol-doll practices.
step 1 Inclusion
” tabindex=”0″> considering celebrities’ looks was sold since a separate form having Chinese admirers to fairly share its strong affection for their beloved idols, causing the manufacture of a different Chinese fandom area. To the Weibo (probably one of the most preferred social networking programs in the Asia), the web based area for idol-doll-creators, consumers, and you can idol admirers presently has collected over 460,000 supporters and that’s highly feminine-dominated. About program, it’s quite common enthusiasts, who has got a huge line of idol dolls, to create lovable pictures and you may show its feel from inside the dressing up and you may applying makeup to their “infants.” With regards to the newest consumer statement, one of many idol-doll people, the newest post-2000 age bracket signifies the highest proportion, getting 43 %, followed by the latest post-1995 age bracket ranking next, having an amount from the 26 % (“2021 Pure cotton Toy Players Sense Statement” 2021). Thus, Age group Z, individuals, anybody born between your later 90s while the early 2010s (Priporas mais aussi al. 2020), definitely engages that have idol-toy commands because of interactive social network networks.
Regarding the time regarding participatory fandom and you can lover economy, fans’ consumption choices and their detected experience of idols are victims out-of academic look. The way fans relate solely to a-listers could have been defined as parasocial interaction-the latest nonreciprocal, fictional communication anywhere between fans and media personae (Liebers and you may Schramm 2019; Yan and you will Yang 2021). Lately, admirers positively stepping into the new parasocial matchmaking dream from the an almost kinship having idols, provided they may manage, or perhaps keeps an evident amount of influence on their idols. Into Chinese social network, you will find a trend in which fans, especially female, relate to themselves as idols’ mothers, aunts, otherwise siblings. Whenever you are earlier in the day studies have generally checked out parasocial relationships centered on heterosexual norms and you may fans’ intimate aspirations on the idols (i.e., “girlfriend/spouse admirers” from idols), absolutely nothing could have been known throughout the “mommy fans”,“Mom admirers,” reference admirers (generally female fans) who are co-fostering idols/celebs because their elderly feminine nearest and dearest. People say by themselves since the mommy of your own idol and therefore are indulgent to help you idols, getting them while the sweet, simple students who are in need of their special care (Yan and you may Yang 2021).
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