SNAP’s leading brand, FirstMet (earlier AYI), was a multiple-platform online dating site with a huge user database of around 29 mil profiles
New york, NY–() – Snap Interactive, Inc. (“SNAP” or the “Company”) (OTCQB: STVI) now revealed a rebranding out of AYI, the business’s leading matchmaking system and another of your basic dating programs so you can integrate that have Facebook. Due to the fact the first in 2007, AYI has established a residential district more than 31 mil single people global, which is today rebranding just like the FirstMet so you’re able to echo their attention for making it easier for single people to meet up new people inside the a casual, low-stress ecosystem.
New marketing and appearance off FirstMet are followed closely by substantive advancements from the application with the net and you may cellular. FirstMet have increased IceBreakers, a feature that has been prominent to the AYI, by adding different options to own pages to get in touch easily together with other community members. At the same time, FirstMet has unlocked messaging so you can fits, allowing pages to transmit an initial content Haitian kvinder dating to possess able to other pages having whom it show common appeal.
Although not, i expected a stronger brand name term to communicate those positives efficiently so you can the and you may current profiles. Our company is thrilled to display FirstMet, which grabs the newest essence of our brand name promise: to really make it easy for unmarried grownups 35 and you can elderly to help you fulfill more folks and you will lead delighted, more enjoyable lifetime.”
FirstMet’s new iphone 4 and Android application try each other freshly remodeled from the crushed with a more sleek straight back-stop system. Not only will new iphone 3gs and you may Android programs do a lot better than the previous AYI local apps, but the the fresh underlying technology allows Snap and make improvements to the brand new programs more frequently and with less expensive.
Mr. Harrington continues on, “Snap could have been expenses for the last months to elevate the cellular applications into the high standards in the industry, because most out-of associate passion about matchmaking classification provides moved on to mobile networks. For the renamed FirstMet new iphone 4 and Android os programs, i’ve produced mobile the focal point having innovation within Company in the years ahead.”
Breeze might possibly be coupling the FirstMet discharge with a promotion trying in order to reengage members of the 31 million member database with be dry. For additional temptation, FirstMet plans to promote 100 % free samples of your own product and you may “discover domestic” schedules, during which the newest and established profiles can experience the great benefits of premium possess at no cost.
Mr. Harrington ended, “We believe that rebranding to FirstMet tend to reinvigorate incorporate regarding the equipment and you can reengage previous professionals, operating funds gains to the Providers. It can be an important strategic go on to would an effective foundational brand having something which have a valuable 29 mil representative databases. Fundamentally, the newest rebranding affirmatively goals an underserved specific niche in the industry, grownups thirty five years and you will elderly. Having much of the desire and innovation focused on link-right up software and also the millennial age bracket, FirstMet fulfills a significant void in helping single grownups trying to the new relationship, if you find yourself minimizing the trouble and you will fret of getting back into new relationships games.”
SNAP’s Ceo, Alex Harrington, states, “AYI has become a profitable dating service, offering a good way to have a residential area off 29 mil single men and women to fulfill and you will speak about romantic dating
FirstMet is available into four desktop computer and you can mobile networks. It’s on desktop and you will cellular web during the firstmet, features apps on Facebook plus the brand new Software Store and Bing Gamble. new iphone 4 and you can Android programs is actually free to download. More details regarding FirstMet can be found in the: firstmet.
Snap Interactive, Inc. develops, possesses and you can operates matchmaking applications having social networking sites and you can mobile networks. This new Amounts is a great patent-pending cellular relationship app providing so you can highest-quality american singles.
The fresh new belongings in all of our other sites are not element of this force discharge, and you will perhaps not check out the items in these websites when you look at the making an investment decision regarding the preferred stock.
Myspace was a subscribed signature out of Fb Inc. Apple, iTunes and you can iphone 3gs is actually entered trademarks out of Apple Inc. and App Store is actually a subscribed provider mark regarding Apple Inc. Android and Google Enjoy are joined trademarks out-of Google Inc. FirstMet and Grade are trademarks and you may AYI is a subscribed trademark out of Snap Entertaining, Inc.
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